SEO Freelancer : How to hire SEO Professional Ultimate Guide

SEO Freelancer: How to hire SEO Professional Ultimate Guide

Ranking a website or web page today is not as easy as it was a few years back. A freelance SEO professional can be just what you need to be competitive.

Not only is the competition tough, but the constant changes to the algorithms that determine rankings also make it harder to keep up your SEO game.

As a business owner, you may not have the time to keep up with all these changes and update your website regularly.

This is why you may need to seek the help of a freelance SEO professional.

Before we continue, let's quickly define what a standalone SEO is.

A freelance SEO professional is a professional who helps you gain more visibility in search engines. If you hire the right person, they can rank you for your top keywords, which will help you drive a lot of traffic to your website and business.

Where to Hire Freelance SEO Professionals

Before getting hired, you need to consider your specific SEO needs. But first, let's see where to find it. Some of the best places to visit include (but are not limited to):

1. Job Board

Job boards are a great place to find SEO talent. Popular forums screen all the freelancers in their database, which saves you a lot of time and can help you weed out useless characters.

Some popular job boards for SEO freelancers include:

In fact: You have many freelance SEO professionals. Makes it easy to search for candidates using different filters.

Upwork - Perhaps the most popular independent platform on the planet. It has a rigorous verification process.

Problogger – One of the best platforms if you are specifically looking for SEO writers.

AngelList: Trusted by many startups for a high quality talent pool. Best choice if you are looking for technical freelancers especially in SEO.

Fiverr - A great place to find affordable SEO freelancers, but you may have to sift through multiple profiles to find the right person.

Craigslist: Another great place to find good SEO talent. Unfortunately, though, you'll need to do your own candidate background check.

What if you want freelancers to come to you? To get the best freelance SEO talent, you need to know how to attract them and you can do that by creating customized job offers.

Features of an SEO optimized freelance job posting include:

Keyword-focused job description

a killer title

broad but to the point

Sell the benefits of working with your company

Once you put your work post together and publish it, you will surely get tons of responses from interested SEO freelancers.

2. Social Networks

Social media now plays a very important role in the hiring process, helping companies to get the best talent. If you are looking for some of the best SEO professionals, you will surely find them on social media platforms like:

Twitter

Facebook

Be sure to include a relevant hashtag (like #SEOfreelancers) when posting your need for SEO freelancer.

3. Ask Google

Most freelance SEOs have websites to showcase their work, and if they practice what they preach, their websites should rank higher in Google for their keywords (such as freelance SEO and other LSI keywords) .

So, if you are looking for freelance SEO professionals, a random search on Google can help you find professionals you can trust for your SEO efforts.

If you want one based on your location, you can simply Google "Freelance SEO + Your Area" for results on the best local SEO freelancers near you.

4. Communicate With Your Network

If you have a large network of professionals, chances are that someone in your circle has used a freelance SEO professional that you love. Consider seeking the advice of other business leaders you trust.

How Freelance SEO Can Help Your Business

So how can a freelance SEO help your business? SEO is a huge area that affects almost every part of online marketing. These are the main services that freelance SEO professionals usually offer.

search by keyword

One of the fundamentals of SEO is keyword research.

It is the practice of finding search terms that users enter into search engines when they want to search for something. Exploring the keywords you use to find your products or services is essential to boosting your SEO.

This basic practice is one of the ways an SEO freelancer can help your business rank well.

content strategy

Content strategy involves planning the entire process required to create content. This includes, among other topics:

keyword research

Understand user intent

create customized title

create content schema

set content type

Choose the best platform to publish content

Developing a content strategy is key to helping your content rank well, especially in a space saturated with content on similar topics.

content creation

Another integral part of SEO is content creation.

Creating SEO content is a science that not many people understand.

This requires the correct placement of keywords, the correct structure and formatting of the content, and writing in a tone that the audience prefers, among other things.

While anyone can be a good writer, not everyone can be a great SEO writer.

Again, this is one of the few ways an SEO freelancer can help you promote your business.

building links

Apart from content, another important aspect of SEO is link building. This is because search engines use links to measure the authority of content and websites. The more authoritative a web page is, the higher the search engine ranking for queries related to its keywords.

A successful strategy involves building relevant links at three levels:

Internal Links: These are links between the content of your website and should be chosen strategically.

Outbound links - Links to other sites are important, but if done incorrectly, they can link to competitors, low-authority sites, or even spammy websites.

Inbound links - Also called backlinks, these point to your website and are considered by search engines in trust votes of your website. Quality, not quantity, is the key here.

Even good SEO professionals know the importance of monitoring your backlink profile. This is important because toxic backlinks can negatively affect your SEO.

Link building is a time-consuming activity that requires knowledge of the right types of links to build and strategies to make them work.

To build links that help your website rank better, you need to hire a professional, which is one case where a freelance SEO professional will come in handy.

Whenever you want to make an impact online (which you have no other choice), you need to invest in SEO. This is why you should consider hiring a freelance SEO professional.

How to Hire the Best SEO Freelancer

Hiring a good SEO freelancer can be a difficult business.

For one thing, most SEOs are self-taught and usually the only way to verify their knowledge or experience is through their own portfolio.

Second, the world of SEO is constantly changing, making it nearly impossible to know which freelance SEO professionals keep their knowledge and skills relevant.

So how can you improve your chances of hiring the best SEO professional?

Here are some simple tips:

Determine your SEO needs

The first step in finding the right SEO professional for you is to determine your exact SEO needs.

If you are unsure how to do this, you may need to look for an SEO freelancer who is experienced in conducting SEO audits. Of course, in most cases this is an additional service, so expect to pay for it separately.

However, if you want to do it yourself, check out my SEO checklist for instructions.

Determining your SEO needs makes it easy for you to know what to look for in an SEO freelancer.

Features to Look for in a Freelance SEO

Now that you have determined your SEO needs, the next step in hiring the best SEO professional is knowing what to look for in one. Here are some suggestions:

see story

Every self-respecting SEO freelancer has a track record that proves their knowledge and skills.

To be worth your consideration, they must have results that demonstrate their effectiveness in delivering the services you want.

So how do you check their history?

Ask to see a portfolio of their work

visit their website

Request references from past or current customers

Read reviews on your website or other platform

Background checks on an SEO freelancer are important because you want to hire someone who knows what they are doing. Otherwise, you will be spending money on an SEO freelancer that will not give you the desired results.

Interview Your Potential SEO Freelancers

Once you have narrowed down your list of potential candidates, it is time to find the best SEO professional for your business.

To do this, you may want to conduct an interview to get to know them better.

Fortunately, with technology like video calling software, you can conduct interviews from anywhere in the world.

Get to know them, their methodology and how they want to help your company position itself well.

Give Your Potential SEO Freelancer a Test Project

Another strategy that will help you find the best SEO professional for your business is to offer a trial (paid) project to your potential candidates.

it will help you:

measure your skills

See how your employment relationship will be

Your proof should be based on the top businesses you are hiring your SEO freelancer for. That way, you know what to expect from them in terms of performance.

When Not to Hire Freelance SEO Professionals

Despite the benefits of SEO freelancers, there are times when you may not want to go the freelance route.

In such cases, it is best to hire an SEO agency.

Here are some examples of these cases:

When your needs exceed a freelancer's capabilities

Remember, SEO is a broad field. No one person can handle all the SEO tasks you might need.

For example, if you want to run a full SEO campaign on the page, you can request (among others):

a content strategist

an seo writer

an editor

Sure, you can find an SEO freelancer who can wear all three hats, but if your content strategy is comprehensive, you may need at least a content strategist, an editor, and a few SEO writers.

In this case, it is better to take the agency route.

Evaluate your SEO needs carefully and determine whether the scope of work can be managed by an individual or better managed by an agency.

When You Need Various SEO Services

If you need different SEO services, it is better to go the agency route.

This is because agencies have different skills in their human capital and all your SEO needs can be met under one roof.

Create a consistent and optimized SEO campaign.

Delegating different tasks to different SEO freelancers can lead to a disjointed campaign, and in some cases, what one SEO does may conflict with what someone else does.

When stability matters

An agency has all the resources (human and technical) required to execute the projects expeditiously. For this reason, you are also guaranteed quality work as they have quality control in place.

Another benefit of an agency that many people overlook is that if a freelancer falls ill or dies, their project can be suspended indefinitely. However, with an agency, there is rarely any downtime as they can easily find a replacement.

Conclusion

When many people want to become freelancers except 9-5, you will have many options to choose SEO freelancers for your business.

However, there are two sides to this coin.

In your quest to find the best SEO freelancers, you may come across some bad guys who can cost you your reputation, ranking or resources.

This is why you need to know how to hire an SEO specialist to help you achieve your business goals.

Have you worked with a freelance SEO before? If yes, what was your experience with them?

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National Wizz

SEO Freelancer : How to hire SEO Professional Ultimate Guide

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